Viatik · Leading carpooling app in AR and UY
+9M
views in 6 months
As in-house creator I drove over 9 million views and 500K interactions, and delivered the highest ad ROI in its history.
- +70Mfollowers in communities I've managed
- +1Bviews on content I made
- +507Kfollowers on my personal brand
- 8 yrscreating for brands
I've worked with and for
- Coca-Cola
- McDonald's
- Germán Garmendia
- Santander
- Cabify
- Acciona
- SIDN
- Viatik
- Pilcha
- Not Normal
- EGA
- Estrella Galicia
- Holafly
- Warner Bros.
- Tencent
- Endeavor
- Universidad ORT
- Bitget Wallet
- Life Cinemas
- Prex
- Plaza Italia
- DevConnect
- Punta Tech Meetup
- Expo Turismo Uruguay
- Techland
- Highland Titles
- Serendipia
- Hotel Inbox
- DivSub
- Fogo
- HIT
- Wikimusculos
- Clostech
- Movie
- La Sacristía
- Tent Creator Summit
- AJE
- Museu Paranaense de Ciências Forenses
- AMV Electro & Bazar
- Cosito3duy
Where I've gone all in
Agencies, companies, startups, creators and my own ventures, across LATAM, Europe and the US.
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2026 – nowSpain · Remote
Creative strategist and content creator
At Spain's leading digital marketing and creative strategy agency I do branding, creative campaigns, performance, social media and growth strategy for global brands.
Coca-Cola · McDonald's · Santander · Cabify · Acciona
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2026 – nowArgentina · Remote
Product, branding and creative strategy
An AI platform for fashion e-commerce that helps stores sell more, cut returns and create content automatically.
Backed by Not Normal, an agency with 4 Cannes Lions
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2023 – nowUruguay · Argentina
@tomisalerti
Content creator and strategist for my own brand
Half a million followers across Instagram, TikTok, Facebook and YouTube. Viral projects with a loyal community, like the Bicicasa (my bike-towed house).
1.3M average views per video · 0 ads
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2019 – nowArgentina · Remote
Founder and creative lead
My agency: websites, online stores, custom software, social media and campaigns for private and public clients in LATAM and the US.
Product · Design · Web development · Ads · Branding · Sales
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2025Uruguay · Hybrid
In-house creator and creative strategist
The leading carpooling app in Argentina and Uruguay, with half a million users. I ran the content calendar, ideas and production side by side with marketing and growth, and my video ad series drastically cut the cost per install.
9M+ views in 6 months · the highest ad ROI in its history
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2021 – 2025USA · Remote
Nunez Home Improvement
Marketing specialist
The whole digital presence of one of New Jersey's leading construction and remodeling companies: local SEO, online ads and website.
More leads and stronger brand positioning
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2019 – 2020USA · Remote
Garmendia Group
Merchandising and community manager
Stores and communities for Germán Garmendia and other creators in his network: creative, e-commerce, social media, international payments and logistics from scratch.
The Latin creator with over 120 million subscribers
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2018 – 2020Uruguay · On-site
ViandaFast
Founder
Uruguayan subscription meal delivery: product, brand, marketing and operations.
Over half a million orders sold in two years
This list isn't even all of my experience: shall we talk so I can tell you more?
My own account is my lab.
In 2023 I posted my first video and it got 15 million views. Since then I test on my own accounts what I later apply with brands: more than 200 million people have seen my content across about 50 videos, all with organic reach.
- people have seen my content
- +200M
- average views per video
- ~1M
- organic reach
- 100%
My strongest videos
What I can do for your brand
Creative and content strategy
Ideas people share instead of skipping. I define what to say, how and where, and turn it into a calendar your team can actually produce.
1B+ views on content I created
Social media and communities
End-to-end social media management: tone, formats, posting, replies and reports. From huge creators to brands just getting started.
70M followers in communities I've managed
Viral content and UGC
I come up with it, shoot it and edit it. A single UGC video for EGA, posted only on the brand's account, sold hundreds of premium bus tickets.
×20 to ×40 the views of a regular brand video
Campaigns, ads and growth
Meta Ads, TikTok Ads and Google Ads with creatives that don't look like ads. At Viatik my video ads brought the cost per install down.
The highest ad ROI in Viatik's history
Branding and product
Brand, message and product designed together. I do it today at Pilcha, an AI platform for fashion e-commerce, I've done it for creators and brands, and I've done it in my own ventures.
From idea to launch
Websites, e-commerce and software
With RUFFi, my agency, we've been delivering websites, online stores and custom software since 2019 for clients in LATAM and the US.
Since 2019, for clients in LATAM and the US
Results you can count
EGA · Brazil – Uruguay buses
×40
the views of a regular video
One UGC video posted only on their Instagram: 400K views versus their usual 10-20K, and hundreds of tickets sold.
Germán Garmendia · Creator
+120M
subscribers
I built stores and communities for the biggest Latin creator, with international payments and logistics from scratch.
I can talk to you in English
I learned to speak 6 languages. Why? No idea. My mother used to say that speaking other languages would land me good jobs, and maybe I took it a little too far.
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Spanish
Native
¿Arrancamos?
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Portuguese
Native
Bora trabalhar juntos?
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English
Fluent, C2
Let's build something big.
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Catalan
Intermediate
Fem-ho junts?
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Italian
Intermediate
Lavoriamo insieme?
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French
Basic
On commence ?
I also take the stage
- DevConnect 2025Host and interviewer · Buenos Aires
- Punta Tech Meetup 26Host · Punta del Este
- CIE / ORTSpeaker · Uruguay
- Young Entrepreneurs AssociationAmbassador · Uruguay
- Mercosur-Singapore Chamber of CommerceRepresentative
I've made headlines even collecting cans in Amsterdam
My projects and ideas have been covered on TV, radio and media across LATAM and Europe.
Tomi Salerti, cardboard collector in Europe: “Working 8 hours a day I can pay for everything I need and still have money left at the end of the month”- He put up a poster on the street looking for a girlfriend and went viral: “I speak six languages and none of them is lying”
- Uruguayan puts up posters on the street looking for a girlfriend: “I speak six languages, none of them lies”
Young man builds a wooden house to tow with his bike, and it goes viral
Meet Tomás Salerti and his Bicicasa
VIDEO | Young man builds his own camper and the result goes viral
What people say about me
This man is blessed by the Instagram and TikTok algorithm 🖤❤️ 2
So young, with such a bright future! Media Wonderkid! 💪
About me
I started 8 years ago in creative development and design, and since then I've worked across product, marketing, management, sales and advertising. I've worked with companies and multinationals, and started ventures in different industries: from ViandaFast, a Uruguayan subscription meal delivery service that sold over half a million orders in two years, to RUFFi, my agency building websites and custom software for clients in LATAM and the US since 2019.
Beyond my own accounts, I've managed communities totaling 70 million followers and reached over a billion views with content I created. I've worked with Germán Garmendia, the most recognized Latin creator in the world, and as a creative strategist and social media manager for brands in Uruguay, Argentina, Europe and the US.
I'm Uruguayan, Argentinian and Brazilian, I'm 27, and I live between Montevideo, Buenos Aires and Barcelona.
Tools I use every day
- Adobe Premiere Pro
- CapCut Pro
- Figma
- Canva Pro
- Meta Ads Manager
- TikTok Ads
- Google Ads
- Shopify
- WordPress
- Stripe
- Notion
- Claude
- ChatGPT
- OBS